I know lots of people don’t understand why I listen to hip-hop. I know lots of people think my claim that many of the best lyrics (and much of the best writing full-stop) comes from hip-hop is nonsense. But seriously, listen to this and tell me this isn’t insightful, clever and a little more than just ‘bouncy talking’ (as one of my friends recently described the legendary Tribe Called Quest track “Can I kick it?‘).
(What’s also brilliant about this is that I, rather unexpectedly, found it on the Hill & Knowlton London blog (courtesy of Matt Muir). I struggle to think of a less likely source of freestyle hip-hop than the official blog of one of the world’s foremost Public Relations consultancies. And I was there in the first place on the recommendation of @adlandsuit (a man who appears to be responsible for at least 10% of the commonsense, and 70% of the swearing, in the twitterverse).