I judged an awards’ show the other day. It reinforced my pathological hatred of the exclamation mark. Why do people believe that a transparently unimpressive claim is lent weight by the simple addition of an exclamation mark?
The exclamation mark is to the award submission what the moan of pleasure is to the pornographic film. It’s distracting, it’s never in the right place and it doesn’t make the performance any more convincing.